x Sam Wallace
The PoolHouse
The Brief:
To build an engaged social media community for The PoolHouse, to demystify the perceptions around how hard it is to get a pool, in turn, outgrowing sales in a declining market.
Movement:
To own pool culture. Utilising well well-known family man and celebrity, Sam Wallace. We created a movement over a year-long brand ambassador campaign, which was led through social media and involved Sam completing a series of challenges created and voted on by the New Zealand public that he had to unlock to get a pool.
Unfair Share of Voice:
4.2m views
24% increase in sales
365,389 engagements
$0.03 cost per engagement
No. 1: Selling pools on a billboard
No. 2: Rowing to Rangitoto
No. 3: Win a pool
No. 4: Mastering the Manu
