Your Alter Ego

QT

The Brief:

Drive revenue and accommodation occupancy over November 2022 – February 2023.

Movement:

We created a digital campaign that leveraged the intoxicating truth that when you visit a QT hotel, you’re provided with the opportunity to explore oneself. To play. To reinvent. To be creative. To find out.

Combined with operational services at ground level, we created a movement around engaging patrons to be a blank canvas, and transform into, whatever took their fancy.

Unfair Share of Voice:

• Transformed summer campaign creative.

• Trans-Tasman creative surpassed all metrics.