#ThisIsPoolLife

The PoolHouse

Brief: Create a brand campaign that drives The PoolHouse to become the top pick for every pool seeker’s wish list.

Movement:

We created a movement that celebrates New Zealand pool culture and rewakens those poolside memories we remember as kids.

Awards:

• Effie Aotearoa Awards 2024: Gold – Consumer Durables

• Effie Aotearoa Awards 2024: Bronze – Brand Revitalisation/ Transformation

• Effie Aotearoa Awards 2024: Finalist – Short-term Success

• New Zealand Marketing Awards 2024: Finalist – Marketing excellence in brand transformation strategy.

• New Zealand Marketing Awards 2024: Finalist – Marketing excellence in consumer products & services strategy.

• New Zealand Marketing Awards 2024: Finalist – Marketing excellence travel/leisure & entertainment marketing

• trategy.